Words impact us. Sometimes directly, like a question or command. Other times, without us being aware of how they change our behaviour.
And some words affect some people, but not others. Gendered words impact men and women differently. Often in subtle ways that we are unaware of.
In their paper, ‘Evidence That Gendered Wording in Job Adverts Exists and Sustains Gender Inequality’, researchers Gaucher, Friesen and Kay showed that:
Learn more about the study of gendered words in job ads.