Find gendered words in your job ad - for free

Words in your job ad can put people off applying. Use our free decoder to find and replace gendered words so you get more applications

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Highlight gender coded words

Why gendered words are important

Research has found that job ads or job descriptions with gendered words can reduce the number of people applying.

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Words impact us. Sometimes directly, like a question or command. Other times, without us being aware of how they change our behaviour.

And some words affect some people, but not others. Gendered words impact us all differently - often in subtle ways that we are unaware of.

In their paper, ‘Evidence That Gendered Wording in Job Adverts Exists and Sustains Gender Inequality’, researchers Gaucher, Friesen and Kay showed that:

  • Fewer women apply when there are more masculine words in a job ad
  • Ads for traditionally male jobs tend to have more masculine words
  • Women are attracted to job ads with more feminine wording - but slightly fewer men will apply
  • Gendered words in job ads can lead to unintended bias

Learn more about the study of gendered words in job ads.

How the decoder works

Step 1

Enter your job ad

Paste your job ad below and hit 'decode'

Step 2

Get your results

The decoder finds gendered words in your ad

Step 3

Update your ad

Replace gendered words with neutral ones

Check your job ad: